Project:
Dos Equis | CFB Tailgate Throwdown  

Dos Equis sponsored the College Football Tailgate Throwdown, giving one college football fan and their closest real ones the ultimate tailgate experience.  Partnering with the talented team at Lippe Taylor, we produced and shot a reality-based teaser where a panel of celebrity judges, Joel McHale, Heisman Trophy winner Mark Ingram II, and Chef Hoppie, paired up with three lucky contestants to see who would win the Dos Equis CFB Tailgate Throwdown. This was a labor of love from directing the shoot, creating the production design and animated graphics package, and post-production finishing, including traveling to Alabama to document the crowned champion and friends' dream tailgate experience.