Things can get a little strange
You never know your friends are till you get a craving for something sweet.
Our friends at Part2 Pictures reached out to our team back in mid 2014 to inquire our interest to explore a design treatment for a series open they were producing. We gladly agreed and shared some of our early exploration shortly after. Part2 Pictures returned with their thoughts and noted that Oprah was particularly drawn towards one idea specifically. We said who?
They replied, Oprah. From that point on we climbed aboard and spent a year collaborating to develop what would become the show open for OWN’s epic series “Belief.” Using a mix of CG and live action from the series, Transistor created an open that begins from a global scale and continues to dive in closer to take one on a journey through the vast relationship of spirituality between varying cultures throughout the world.
Don't feel the burn, protect yourself from the rays.
Being huge basketball fans, we were thrilled when DDB approached us to work on the spot for NBA’s All-Star weekend in New York. The brief combined two things that we love, character animation and typography. So with all five boroughs as our hero, and a team of great illustrators and designers, we set out to create a bunch of fun little vignettes that helped represent each hood.
Beats by Dre has revolutionized the way we experience audio through their premium technology and unique flare. To highlight the premiere of Hiroshi Fujiwara’s custom collection we directed a live action table top shoot prior to editing and animating the footage to create Fragment. We embraced the mirrored aesthetic of Fujiwara’s line by reflecting the product onto itself within a white environment, creating beautiful moments of abstractions that played up the duality of the matte and reflective qualities of his line. The spot pays tribute to Fujiwara’s personal style and Beats’ dedication towards superior design. In the end, this high energy piece became an overnight success on Instagram, gaining over 33,000 likes.
Just say "Ching-Dow"
Last year we were approached by our friends at FX to rebrand their movie channel's daytime programming block on FXM. The challenge was coming up with a visual language that encompassed the wide range of movie content the channel offers that spans over several decades and varying looks in a unique and fresh way. Responding to the challenge we created FXM Retro, a clean and simple look that leverages subtle visual nuances inherent in the capturing and presentation of film that takes the channels disparate content and houses within a elegant unified look.
When the MSG Network approached us to work on a spot for their new MSG Go app, we knew we’d be combining a bunch of things we love - 3D animation, live action and editorial. Little did we know we’d also have the opportunity to shoot one of our favorite athletes as well, Carmelo Anthony. We had a lot of fun working with the team over at MSG, and running around the city, guerrilla style, to capture all the plates for the backgrounds.
When Fin & April are on their way to New York, a Category 7 Hurricane spawns Heavy rain, winds, storm surges, & deadly Sharknadoes. And it's up to Fin & April to save the Big Apple from total devastation.
McCann Erickson reached out to Transistor to design and develop a new website for Jose Cuervo, showcasing the brand's five most important periods in history. By designing five unique sites in one, the user can switch between eras, and view the site as if each page existed in that period.
Gearing up for the reveal of the all new 2014 Chevy Silverado, GSP Detroit reached out to us to design and develop a reveal site for the top selling truck. To make this site come to life, we headed out to the Sierra Nevada mountains in California to capture sweeping back plates, which we then populated with an all CG 2014 Silverado that we designed and built. The site also included a fly through and a fly under of the truck that we created in 3D.
Morgan Stanley does a lot of great things using their considerable resources. To help let the world know just what they are up to we created a series of animated stories. Each story has a unique visual style that speaks to the diversity, depth, and breadth of Morgan Stanley's work in the community. Check back often as the campaign grows!
When BBH London asked us to capture the bullet points of Mexican history and build in the evolving story of Sol beer we knew it was going to be a challenge, and one we were born to tell. Civil war, Revolutions, and Beer. You can always count on us to tell that kind of story.
Major League Baseball has a lot of moving parts. Between the 162 games and almost unending supply of RBI, WHIP, and Fielding Percentage stats it's easy to forget the simple joys of America's pastime.
To focus on the fun at the core of the game we partnered with Brooklyn Brothers to tell a story that celebrated all the things that draw us to the MLB. Using icons for each of the games greatest attributes we created this energetic animated journey. This one's for the fans.
Unitaid is one of the world's most successful charities. They do a lot of good work by taking advantage of some very simple ways to give. To capture the spirit of what Unitaid does we created a graphic story that helps to show the connections between us all. But don't take our word for it - watch and learn!
The new Sonos Play3 needed a strong, simple metaphor to explain that it really is the natural evolution of the hi-fi experience.....
Steelcase makes kick ass office furniture. We made this video for the 10,000 odd folks that work for Steelcase to excite them about the future of designing and building things that make work not feel so much like work.
To communicate this, agency Kantorwassink asked us to create evolving geometric forms that highlight the relationship between space, architecture and design. We had such a good time doing it, especially working with the very kind well-spoken folks at Kantorwassink, that we're contemplating moving our studio to Grand Rapids, Michigan and working exclusively in pentagons, hexagons and pyramids. There's just something about easygoing Mid-western folks and polygonal modeling that makes us smile.
Ahoy! It's not often that our love for Victorian era line art merges with both our love for monsters of the deep and our love of booze. When it does we like to call this the Axis of Awesome.
When asked to bring the label for The Kraken rum to life we knew we had a good one on our hands - lots of slithering tentacles to animate, an abundance of slick product shots and the angry mouth of a mythical beast. Throw in weeks of dumb landlubber jokes, a lot of bad pirate impressions, and a case of grog - you can imagine a good time be had by all. Aye, she be worth her weight in Doubloons me hearty.
Ok. We'll stop now.
As part of the campaign to launch the 'the world's most collaborative printer', we directed these intricate stories. Each case study explores the myriad ways the Designjet helps folks working in different locations collaborate in real time.
To achieve the International look we traveled to Prague for 3 days of shooting interiors and exteriors. In conjunction with the shoot, our 3D crew was back in sunny Brooklyn creating the printer and the environments that build on. It was a busy 5 weeks, but the end result was well worth the effort.
Reading. Obviously you can do it (congrats). But, you wouldn't have learned if it wasn't for the joys of books. To celebrate this joy, and promote a special block of programming on the network, the BBC asked us to bring to life a books ability to help us imagine, inspire, and explore.
The brief asked us to create uniquely diverse animation techniques for each different genre representation. The finished result feels like a collection of moments held together only by the power of words and the projections these words create in our minds eye. Fortunately for us it also feels like a highlights reel for our ability to create a multitude of animation solutions to tell a story. It's a win for Books, and a win for us. Yay!
Continuing the success of our character-led stories for Sprint, this time the gang gets together to celebrate the season of, well, getting together. But, as you would expect from such a bunch of eccentric misfits, they have to do things the hard way.
During the production of this spot we learned that Twitter birds obviously don't fly south for the winter, Facebook is enjoying its popularity by living large in a huge property, and, most importantly, that it's customary for Internet icons to sled down hills in inflatable boats.
When Sony launched a brand new media platform they called on us to create an identity system that would quickly convey the breadth of the brand, and the creativity that lives at the core of it.
We evolved their initial idea of a Rubik's Cube, and took it to a whole new level. It could be mechanical, magical, mysterious, but once unlocked, undeniably Sony.
The mind of a small child. Lots of things going on. Actually, too many things going on. So as a teacher, how do you get your message across? With a song of course. AMV BBDO in London asked us to explore all that happens inside a kid's brain, and how music can work its way inside.
Aside from being huge music fans ourselves we also have child-like brains, so we could relate to this project a lot. Like sometimes we'll be right in the middle of doing something, and then something else will detract us and we won't even finish what....